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Generative AI in Healthcare - Threats and Opportunities

DIGITAL HEALTH SURVEILLANCE: Social Listening Insights on Cholera Misinformation in Nigeria

Submitted by: Sunday Oko, Kemisola Agbaoye, Habibat Lawal, Hannah Ajayi, Anwuli Nwankwo, Vivianne Ihekweazu
Published: Nov 5, 2025
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Background:
The rapid spread of misinformation about cholera poses a significant public health threat in Nigeria, fueling panic, hindering effective prevention, and delaying appropriate treatment-seeking behaviours. This study aimed to leverage the innovation of social listening to identify and analyse key themes, misconceptions, and knowledge gaps related to cholera within the Nigerian online discourse.

Methods:
From July 11 to 30, 2025, a social listening analysis using Determ software was conducted across digital platforms, including X (formerly called Twitter), web platforms, Facebook, and YouTube. The analysis covered 1,186 publicly accessible posts, reaching over 1.16 million users, and generating 18,902 engagements. Data was categorised by key themes, sentiment (negative, neutral, positive), and a risk matrix was used to prioritise urgent public health communication needs.

Keywords: Generative AI in Healthcare - Threats and Opportunities